EXAM MKT-101 FORMAT, TESTING MKT-101 CENTER

Exam MKT-101 Format, Testing MKT-101 Center

Exam MKT-101 Format, Testing MKT-101 Center

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q157-Q162):

NEW QUESTION # 157
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder?
Choose 3 answers

  • A. A/B/N testing as part of the workflow to conduct timing and creative tests.
  • B. Extracting data from an Audience data extension for analysis.
  • C. Goal setting to have the system listen to see if users met the goal.
  • D. Criteria setting to segment contacts based on behavior using SQL.
  • E. Updating or creating Salesforce CRM objects or records.

Answer: A,C,E


NEW QUESTION # 158
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

  • A. Leverage Enhanced Dynamic Content.
  • B. Leverage Multilingual Content Blocks.
  • C. Leverage templates with AMPscript.

Answer: B


NEW QUESTION # 159
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

  • A. Company Website URL
  • B. Profile Center URL
  • C. Physical Mailing Address
  • D. Terms and Conditions Policy

Answer: B,C


NEW QUESTION # 160
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers

  • A. An auto-generated text version will be sent with your HTML email.
  • B. The email will avoid detecting by various SPAM filters.
  • C. Open and click activity are tracked in either version.
  • D. A custom text version will be sent with your HTML email.

Answer: A,C


NEW QUESTION # 161
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".

  • A. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
  • B. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
  • C. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
  • D. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

Answer: A


NEW QUESTION # 162
......

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